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The British fashion company Supergroup (Superdry, Cult) has signed with the Turkish Demsa Group an exclusive franchise agreement for the next five years. Claims to be the leading retailer of luxury and 'lifestyle brands in Turkey wants to open up in early 2014 and three during the entire period of at least eight Superdry stores in the country. Moreover Demsa wants to offer the Superdry brand in its Harvey Nichols department store and the multi-brand concept stores called Fire Room.

The first Turkish Superdry store opened in October in the Zorlu Centre, where there is next to retail and hotels, apartments and offices. Turkey is an interesting field for the company and by the Demsa Group, they can start in this diverse and growing market. The Demsa Group leads in Turkey a department next to the Harvey Nichols store, the British company has further 100 shops of international brands such as Salvatore Ferragamo and Michael Kors.