About Contemporary fashion and danish Labels to watch

For a lot of People Contemporary Fashion is the segment of the future. But the big ones, whether P & C or KaDeWe, Karstadt or Galeries Lafayette, put on Contemporary - a contemporary looks and collections at affordable prices even below the designer genres. A fashionable blend of French sophistication and American permeability of Scandinavian coolness. Wantedare,  unused names, pointed, cooler, more individual than the previous history. Above all, the exhibition gallery is predestined. Labels to watch:

Nanushka//A beautiful name: Nanushka. One thinks of Hungary, in tradition. Nanushka but is also the nickname of designer Sandra Sandor. The Hungarian has graduated from the London College of Fashion and founded her own label in 2005. Pure trend, cool, edgy. She designs for the 'urban nomad', casual, yet sophisticated outfits. The sweatpants in washed denim cropped to Leo-top, to a silk jacket is an outfit. Another: Bermuda to mesh top to bouclé jacket.

Another label to watch is Danale//. A conglomeration: The designer from China, she has studied in Denmark, is producing in a German factory in Shanghai. The various influences build up to the three strong pillars of the collection: unbeatable prices, clean cuts, proper processing. Trendy: Asian sensual, simple Scandinavian. For the summer of 2014, the second collection of the label only, are printed blouses, dresses, vests and shorts in focus. In every part of flower designs to make strong black-or-white contrasts. Small drapery and asymmetrical hems are the only elements of the game

Charlotte Lebeck//: The Danish jewelery label Mary Black celebrates now international success. This has inspired many young Scandinavian designers to jump on the train and also to manufacture filgranen jewelry. One of the most promising is Charlotte Lebeck. Her jewelry is handmade and made ​​of titanium, yet soft and flattering. Absolutely allergy-free. The highlight: All rings and bracelets are adjustable in size, so they fit on all wrists and fingers. There are also delicate chains with tiny trailers, and small stud earrings.

 

Interview //Julia

 Black or White?

// Black

Silk or Chiffon?

//Silk

Menswear or Womenswear?

//Actually both but i concentrate on Womenswear at the moment.

Shoes or Purses?

//I think Accesoires are very Important and create a statement for every outfit. So both!

Paris or New York?

//New York, for sure :-)

Streetstyle or Haute Couture?

//I adore Haute Couture, because it is art, but at the moment i am into trying to combine both.

Wild Colours or muted Colours?

//Depends on my mood.

Do you consider yourself an original or a copy?

//I think every person is an original, even if they try to be a copy.

  Do you live in the right time? If not, what would be the right epoque for you?

//Yes, I think i am living in the right time. My generation has the freedom to decide which way they want to follow in their life. This is on the one hand very great and on the other very frightining. I think, we have to learn how to deal with it. 

In the fashion sense it is almost the same. Everything has been seen, so the struggle is to find a way to express yourself and build your own silhouette.

Spontaneously, how would you describe the perfect cocktail dress for a 17-year-old, totally naive, at the same time totally bored, cunning, callous?

//Always black, short, with a back-clipping

What does Fashion mean to you?

//Freedom, to express myself and wear my personality to the outside.

How did yor life change since you started to study fashion design?

//It got very stressful, but i love it. I deal a lot with myself and think about how to create an own unique style. I am in love with the design process.

Where do you get your inspiration from?

//Very different, Music, lyrics, Literature or just a mood or a moment i experienced.

Feature article// esther perbandt

The uncommon aesthetic behind Esther Perbandt's androgynous designs is founded on clean lines and muted colours in combination with elements of men's tailoring. The Berlin-based designer is well-known throughout Germany for her strong, architectural designs, alternative fashion shows and bold collaborations. However, as one of Germany's most popular contemporary avantgarde designers,.

Perbandt's greatest asset may be her creative intuition, however it is her wealth of fashion experience that has helped her realise her strong - often dramatic - designs. After earning her diploma in fashion design at the Berlin University of Fine Arts in 1999, the German based designer started a masters degree in fashion and textile design in Paris. During her final exam at IFM, one of her professors persuaded her to apply for a post-graduate programme for international fashion design. 

It was during the French post-grad programme that Perbandt got in touch with the business side of the fashion industry.. 

The IFM was very concerned with helping its students find jobs. So she got her first job as a design assistant at the french label Chaock. The Cote d'Azur-based brand is known for its use of bright colours and flashy prints - not a style Perbandt herself preferred. Meanwhile, the rising design star began to long for the German capital. Always fascinated by Russia Perbandt decided to move there for a time and stay there with some artists. So she started to take classes to learn the russian language.

In Russia she got the influences to start up her own label, for strong women with a faible for androgynous patterns. 

News Article

The British fashion company Supergroup (Superdry, Cult) has signed with the Turkish Demsa Group an exclusive franchise agreement for the next five years. Claims to be the leading retailer of luxury and 'lifestyle brands in Turkey wants to open up in early 2014 and three during the entire period of at least eight Superdry stores in the country. Moreover Demsa wants to offer the Superdry brand in its Harvey Nichols department store and the multi-brand concept stores called Fire Room.

The first Turkish Superdry store opened in October in the Zorlu Centre, where there is next to retail and hotels, apartments and offices. Turkey is an interesting field for the company and by the Demsa Group, they can start in this diverse and growing market. The Demsa Group leads in Turkey a department next to the Harvey Nichols store, the British company has further 100 shops of international brands such as Salvatore Ferragamo and Michael Kors.